Most technologies benefit your business by using today’s new age pieces of kit that help at every turn. You only have to look at social media to get the gist. Companies are no longer interested in the benefits of radio and television because they don’t need them anymore. Whereas once, they used to be the king of business, they are now slowly being phased out. But, should that be the case? Here are a couple of reasons why television, in particular, is still of use in 2015.
Benefit Your Business
Television has the properties of sight, sound and motion that typically set it apart from other media such as social media, radio, or print media. With three sense engagement, TV is able to create broad awareness for your product. Television, in today’s world, is considered a mass medium because of the numbers of people it reaches.
Unlike social media, however, people don’t have to log onto their laptops to access their account. All they have to do is switch the TV on at the switch, and they can watch whatever they fancy. As a result, a lot of people turn to the television for entertainment and information because it is easy and convenient. Plus, every TV set at least gets the terrestrial channels. Without an Internet connection, you cannot get surf the web whatsoever.
Across Any Device
TVs are not just limited to the sets that you have in your house or that hang on the wall in the lobby. TV sets are now broadcast along with all digital platforms, and that means they can hit a whole new audience. Take the BBC iPlayer as an example. For those who can’t or don’t want to watch TV the conventional way, they can stream it live from their mobile device.
With all the information at hand, your business can now tailor the advertisement to the viewer’s digression. All you need to do is find out the viewing preferences of the viewing demographic. You can then broadcast an advert to hit that particular audience. The great thing is you can do it all the way through the day, from daytime television viewers to prime time.
Keep You Up To Date
Forget about your customer base for a moment and focus on your company. To stay one step ahead of the competition, you need to have your finger on the pulse. That means you need to collate information as soon as it happens so you can react accordingly. There is no doubt that the Internet is a great medium for this, especially with Twitter. But, TVs are still important because of 24 hours news channels. It might be a good idea, then, to invest in the latest wall mounts for your flat screen. That way, everyone in the office has all the info they need as soon as it happens.
The great thing about social media is that it is ubiquitous. Over one billion people on the planet have both Facebook and Twitter accounts, which means you can target a mass of people with one post. Well, television has that effect also. There are almost as many homes with television sets than there are homes with social media accounts so that can benefit your business too. That means a simple TV advertisement could reach millions to billions of people if you broadcast on the correct platform.
If you haven’t already, it might be a good idea to get the TV working again.