If you have a business, then you need a website. It’s an important marketing tool but also has many other benefits. So, check out my guide to business websites and some of the things you need to know about.
Every website will need an address. This is the URL you see in the bar at the top of your screen. For your business website to be professional, you have to secure a domain name for your website. Hopefully, this will be your business name followed by .com or .org, whatever works for you. To do this, you have to find a place that lets you register your domain name. It will cost money, but it’s a good thing to do. It’s far better than setting up your site in WordPress and not having a proper domain name. That doesn’t look professional and can count against you when someone is trying to find your website on a search engine. Secure your domain name fast, before someone else takes it!
Your business website will need to focus on its design. You can’t have a shabby looking website; it just won’t look good. We’ve gotten to the stage where people will judge a company based on their web design. You have to make a good first impression. When most people go to a website, they want it to look good and professional. If a site looks horrible and you can tell it’s designed by an amateur, they will leave straight away. It’s imperative that your business keeps people on your website by having a good design. There are plenty of web design services out there that can help create the perfect website for your business. A quality design can put you ahead of your competition and help get more customers.
Conversion Rate Optimisation
The next thing you need to know about is called conversion rate optimisation, CRO for short. CRO is all to do with your website visitors. It focuses on increasing the percentage of website visitors that convert into customers. Let me explain this in simple terms for you. Say ten people visit your site and only one becomes a customer. That isn’t a very good conversion rate. You could use a CRO service to work on getting that rate higher. So, instead of one out of ten, you’re getting seven or eight out of ten. Obviously, when you put this on a larger scale, CRO will get you a hell of a lot more customers. In turn, your business will start earning more money via your website.
Search Engine Marketing
SEM is very important when it comes to your website. I just spoke about converting visitors into customers, but to do that, you need visitors! To increase your web traffic, you need to dabble in some SEM. This will improve your site’s performance in search engines. It will make it easier for potential customers to find you online. If you use a mixture of SEM techniques, I can promise that your visitor count will rise!
This has been a short guide to business websites. After reading this, you should know some of the key things you have to think about when creating your site!