An online local services marketplace Bidvine, carried out a survey to find out how long an average social media user in Britain keeps the same profile picture. The results revealed that even though social media is the first thing anyone checks in the morning their profile pictures remain the same for up to 4 years.

To know how Brits on social media present themselves, users of social media and online dating forums were asked when exactly they changed their profile pictures. Around 2,000 people participated in the study and their answers were astonishing.

The results showed that users of dating apps like Grindr and Tinder like to change their profile picture after every 2 to 3 weeks, while Facebook and Instagram users take 5 to 6 months for the same.

Dating websites like Plenty of Fish and Match.com users were most indifferent with pictures as old as 3.2 years and 4 years respectively.

Bidvine talked to users of social media, dating websites and apps and found out the retention period of their profile pictures:

1.       Grindr – 2 weeks

2.       Tinder – 3 weeks

3.       WhatsApp – 2.5 months

4.       Facebook – 5 months

5.       Instagram – 6 months

6.       SnapChat – 8 months

7.       Twitter – 1.8 years

8.       LinkedIn – 2.1 years

9.       Plenty of Fish – 3.2 years

10.   Match.com – 4 years

Unexpectedly, more than 11% of the survey participants admitted they had not changed their profile pictures for more than 10 years.

Users were also asked why they didn’t change their profile pictures regularly. Majority of the respondents, about 62%, said they couldn’t find a better picture. Around 49% of the participants said they didn’t want to post their old pics. The study also revealed that 1 among 4 people was insecure about their boss seeing their Facebook profile pictures.

In light of the surprising responses, CEO of Bidvine, Sohrab Jahanbani said,

“Looking at the regularity with which people change their profile photos, it appears that older, more conventional dating websites and the networks people use on a regular professional basis, such as LinkedIn and Twitter lag behind, while younger single people are more likely to want to use newer photos.

“It appears that people don’t change their photos because they struggle to find photos of themselves they like. So with this in mind, Bidvine is setting up pop up photo booths offering free professional photography for those who want to update their social media profile pictures. As we all know, whether it’s for a wedding, a company headshot or your online profiles, professional photos make a difference. We’ll be announcing cities and dates for the photo booths on our website shortly.”

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