Success on social media websites could help you to make lots of money. Presuming you run a business that trades online, the possibilities are endless. It doesn’t cost anything to open your accounts and get started. You can even manage all your different pages from a single screen. You do that by using specialist software. That means you won’t have to dedicate more than an hour each day to promoting your company on those platforms. Some bosses even decide to pay experts to handle the job. Today, you’re going to learn about the best ways to ensure your firm gains lots of attention on social networks. Our four tips should stand you in good stead for the future.
Use alluring graphics
The first thing you need to do involves making your page attractive. You should pay a freelance designer to create lots of alluring graphics. All those images should contain your standard branding elements. You should use your logo and the same fonts and colors you employ elsewhere. To find a good freelancer, just sign up to one of the most popular sites. Paying a company to handle that job will mean you spend much more. However, you might not get better results.
A leading IT solutions manager recently told us that posting too often on social media can be counterproductive. That is because people will get bored of seeing your brand in their news feeds. As a result of that, they will unfollow your page and stop giving you attention. On the other side of that coin, failing to post regularly is a bad idea. Experts say that two status updates per day should be enough. Try to make them interesting, and always ask a question. That is the best way to grow your audience. When someone posts a comment, all their friends will see your page.
Pay for advertising
Facebook and Twitter both have paid advertising tools at the current time. It is expected that many other social networks will follow suit soon. Out of the two available now, Facebook produces the best results. It offers the same basic targeting options as Google Adwords. However, there are a few extras in there too. You can focus your ads on people who “like” certain pages. You can also promote your brand towards people who have recently experienced a life event. For instance, wedding companies can target folks who’ve just got engaged!
Always respond to comments
Interaction on social media sites is imperative. You must reply promptly if someone comments on your posts. You need to engage your audience and cement yourself as an industry authority. Even if you don’t know the answers to their questions, you should do some research. Always offer them the most accurate information you can find. That will help you to appear more like an expert.
Those four tips should be enough to ensure you make headway on social network websites. While you shouldn’t spend your entire marketing budget on that endeavor, overlooking it is foolish. Just search Facebook for the names of your competitors. We can guarantee that 95% of them are already using the site. Don’t fall behind!
Image Credit: Ben