Any entrepreneur worth their salt understands that marketing is the key to a successful career. You need to promote and advertise your brand as effectively as you can. Back in the day this was done via the use of traditional marketing methods. Things like billboards, radio and TV ads, and word of mouth were commonplace.

However, the times have changed, and though these traditional methods still have a place they are not as commonly used as they were. The world has evolved, and the internet has taken over everything. These days, if you’re serious about business success you need a variety of online marketing methods. We’re going to take a look at two of the most common and effective; SEO and social media marketing.

Both have yielded impressive result, and they are commonly used by a lot of businesses. So, we’re going to take a look at what each of them is, and how they can help you.

SEO

Search engine optimisation uses keywords to help boost your website in search results. It’s a key part of the online marketing process, and much more effective than many people realise. SEO is a very professional and effective ways of generating exposure for your website. People doing online searches will come across your website due to the use of SEO, and this is very important.

There are many SEO companies out there, and you need to pick the right ones for your company. SEO is essential for link building and helping draw attention to your site. But it means that you need to work on getting your website perfect so it will attract repeat visits. You also need to remember that it’s often important to keep business and pleasure separate. And these lines are blurred with social media, but not with SEO.

All in all, SEO continues to be a vital and intrinsic part of the process of marketing a company. As long as there is the internet there will no doubt be SEO. It’s well worth the money for the impact it can have on your company. So, now let’s have a look at how it compares to social media.

Social Media

Social networking sites have changed the world, there’s no denying that fact. Since the emergence of Myspace, social media has gone mainstream. And these days sites like Pinterest, Facebook and Twitter spearhead many marketing campaigns. Social media success is often the key to long-term business success.

The great thing about social media for a lot of businesses is that, unlike most marketing methods, it’s free. It can be so expensive these days to run a business that saving money is crucial. Social media allows for effective and constant promotion free of charge. It’s also a global phenomenon, allowing you to market your company to people all across the world.

These days you’ve got to make sure you engage with your target market. It’s no good putting feelers out and just leaving it there. This is where social media often has an edge. It allows you to engage and interact with potential clients. This is essentials for the online marketing of your company.

As you can see, there are certain differences between SEO and social media marketing. Both serve a great purpose for your business, you just have to decide which you would prefer to use. Ideally, you should try to use both by creating social media profiles that utilise SEO. After all, a combination of marketing methods is always the best recipe for success.

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