Online marketing is absolutely bursting with potential. It could be said to be the one aspect of the online world that has added most to business.

Now, anyone, big or small, is capable of connecting to millions of people. This means potentially millions of customers. Or just using the open, sharing nature of the internet to make your brand known far and wide. Going viral is like catching lightning in a bottle.

Most of us will be lucky if we manage to do it once. With the right strategy, however, you find your audience growing more reliably and steadily. Here’s how you go about that.

Social media

Obviously, a huge part of any online marketing strategy is your social media. First, you need to identify which platform is best for connecting you to your audience. Just about everyone needs Twitter. It’s what you run alongside it. Facebook is great for keeping things open communally. Meanwhile, the visual nature of Instagram makes it perfect for food, holiday and lifestyle brands. From there, it’s about steadily building up your followers with consistent, relevant content.

Your website

You don’t necessarily have to keep reaching out to get new people, either. You can very easily have them come to you. It’s not a matter of ‘build it and they will come’, however. You need to be loud and make sure they notice you’re there. That’s why sites like http://www.pdxseo.net/ do what they do. They push every method possible to make sure sites appear higher on Google searches. By following that example, you can make sure you’re connected with exactly the people looking for your services.

Blogging

If someone gets onto your website, you might also want to keep them around. If you want to make repeat visitors, blogging is one of the best ways to go. Blogging allows more in-depth content than social media for those interested. It also helps build a reputation for you as a genuine expert on what you’re talking about. Blog posts also give plenty of content that you can use to fuel a social media posting schedule. Finally, they even boost your SEO efforts.

Influencers

But you don’t entirely have to do it yourself, either. A big part of online marketing Is not just talking about what you’re doing but making sure others are talking about it. By partnering with influencers, you can do just that. These influencers are the bloggers and vloggers who can help spread your message to an already existing audience of their own. Just make sure you use someone whose field is relevant to your business, so that existing audience is one who would actually be interested.

Networking

You don’t necessarily have to come to a specific agreement to get more friendly parties sharing your stuff, either. Networking with the right people can do that. If you support them in their endeavors, the people you network will likely be happy to return the favor. As http://www.businessknowhow.com/ suggests, it can also end in some great cross-promotion.

Featured Image: Geralt

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