At one point in time, SEO used to be a little acronym for finding clever ways to increase your web search-ability. Today, it has transformed into a serious business. If your SEO (or search engine optimization) game isn’t strong, it could spell doom for your entire business. It’s no use reminiscing about the good ol’ days when people could just walk into your store off the street and foot traffic alone would keep you profitable. The Internet is dominant and you need to be active on it –nobody will find you if you aren’t.
Once you do get on the SEO train, however, there’s another mistake that is commonly made: trying to do it all yourself. I know it’s easy to grumble about what the kids do these days and take this web stuff lightly, but trust me when I say that SEO is no child’s play. There are so many complex formulas and ideas involved that it is becoming more and more essential to hire someone to exclusively manage it. Andrew Raso, the co-founder and Director of the Online Marketing Gurus, recently wrote a piece over at Entrepreneur urging business owners and online marketers to follow this piece of advice and hire a team of SEO professionals.
The first and most basic reason that I’ve already touched on is that Online Marketing really is a full-time job that takes a lot of consideration. You may think that you just need to fiddle with a few keywords and then call it a day but the reality is a lot more intensive than that. As Raso points out, “there are technical considerations specific to your website, content optimization, user experience and effective backlinking. Not to mention optimization for other emerging rank factors such as RankBrain and social.” If you’re sitting there scratching your head about what all those terms mean, then you definitely need to hire someone to do this for you.
Another factor to keep in mind is that SEO rules are constantly changing, so what works for you today may be totally irrelevant tomorrow. Google makes algorithm changes all the time and they don’t always make them public. An SEO expert will be in-the-know with industry trends, best practices, and platform changes. They will also have the right tools and software to optimize efficiently and accurately so that you can see your return on investment.
If all of these reasons haven’t convinced you yet, consider that an SEO professional will also stay on top of your competitors’ web presence, so that you can better set your business apart. It’s crucial to know what works and what doesn’t for others so that you can apply that to your own strategies. In this way, a professional team of SEO experts can help you maximize your publicity, which in turn will maximize your profits.
Search engine optimization is crucial for businesses online. Make sure you don’t get left behind.
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