Growing a business is often fraught with problems. But when you are in the technology game, it’s an essential part of getting your name out there and starting to turn some serious profits. It’s also worth bearing in mind that tech companies often have to scale as rapidly as possible, or they risk being beaten to the punch by wily competitors, who will quite happily steal the basis of an idea and present it differently. So you need to be savvy when growing a technology business, and we’ve put together a few excellent tips to show you what to do.
Set up on the cloud
The cloud is evening up the playing field between small businesses and large corporations In days gone by, only big companies could afford the in-house servers and databases needed to serve a vast audience, but now the cloud is allowing a lot more flexibility. Most cloud services will enable you to set up on a basic package, and as your business grows, so you can move up the tiers. In effect, you only pay for the services you actually need and can contract and expand as those needs change.
Hire the right people
The people you hire when you are starting out might not have the right skill sets needed for managing a large company. It is vital that you fill critical positions with people that have the correct levels of experience, and who can handle rapid change. Given that your time is going to be wrapped up in the growth of your business, it’s also essential to get people who can take control of specific operations. For example, as your profits grow, your need for a financial manager will increase, too. Similarly, you need someone heading up your sales and marketing team, to ensure you are getting the right levels of demand for your product or service.
Find your funding
Small businesses are often in something of a quandary when it comes to growing. On the one hand, you need money to pay for your expansion – but on the other, you aren’t raking in enough profit yet. The only solution is to seek funding. There’s plenty of funding information out there that can tell you more, but in essence, borrowing or finding an investor is going to be critical to your ability to expand. Make sure you have a business plan that outlines your goals – and how you intend to achieve them. No one will give you a cent without a rock-solid and realistic plan.
Tweak, refine and diversify
All products have a lifespan, and once your market is saturated, your expansion will wind down unless you are smart. You might need to tweak your product, add new features, or even come up with an original idea that complements the product or service. By diversifying, you will find yourself able to expand into new territories, not to mention creating new revenue streams. Technology moves incredibly quickly these days – and you have to run with it.
We hope these tips help – good luck with the growth!